Almost no artifact is too insignificant or too esoteric for him to collect. As daunting as it seemed, I just had this irrepressible feeling that people needed to hear this story. The new strategy initially had a positive impact. More importantly, its a story that not enough people have heard. They needed something fresh and hip to get rid of its image of economical cars as they were slowly losing the battle for Americas youngest car buyers. Listening to the people who had to make these decisions in the moment, it gave me a better understanding of their thinking.

The Unfortunate History of the AMC Pacer was a 25 minute student film I made for $1,000.

. But I cant do the whole thing alone.

Corrections? ."

(And if you donate enough, its tax-deductible!)., "American Motors Corporation In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. International Directory of Company Histories. My new job was fun, but a lot of work. 49 711 17 0 One of the most important people Pat introduced me to was former AMC designer, Vince Geraci, who started there way back in 1959. I think this started because these companies were usually made up of individual brands, rather than the full portfolios offered by Ford, GM, and Chrysler. The Pacer documentary proved that people found AMC history interesting. When I was very, very young, my mom had a 1979 AMC Concorde that her MIL (my paternal grandmother) had given her. AMC was forced to sell off its successful AM General division because of this partnership. Good Luck! I find his site fascinating although it appears he has had some issues in the last couple years.

Thanks to our efforts, not only can we use this footage, but it will be saved forever digitally. The XJ was a beautiful mess of compromises and updates just to keep it going even after coming under Chrysler.

Wow, what a fantastic project idea, and a fascinating subject!

Incredibly, the documentary was nominated for a College Emmy Award.

It caused the pony market to dry up.

imposed upon the combined Nash and Hudson organizations. Just two years prior, against all advice from family and friends, I had decided to produce a short film about the AMC Pacer for my college senior project. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, cannot guarantee each citation it generates. Thank you for having the courage to leave something comfortable to do something you are passionate about. Chrysler Corp

Whenever its a question involving camera equipment, lighting, editing, or effects, Jimm usually has the answer.

It was fascinating, listening to their uncensored stories of the loud, dangerous, physically demanding jobs.

They were smaller and ran on tighter budgets. Moreover, it was the only domestic automobile manufacturer to improve its position in 1958. I was born and raised in Kenosha. Whereas its Gremlin and Pacer had once dominated the small car market, strong competition from other car makers, especially Chrysler, now jeopardized the companys market share. It boasted various safety innovations, including safety padding, fiberglass, three-point seat belts, headrests, and an interior to reduce glare.

Like the mariner in the old story, the winds and streams had driven him within the influence of the Loadstone Rock, and it was drawing him to itself, and he must go.. Looking forward to it! They were replaced by the Rambler Ambassador, which used many of the basic body parts of the regular 108-inch wheelbase Rambler line on a 117-inch wheelbase car. Employees: 26,470 AMC lost $74 million from 1978 to 1979, forcing them to accept the lifejacket offered by Renault and partnering up. International Directory of Company Histories.

Oh man, what a treat. A Deathtrap, And A Hearse: 1993 Ford Mustang vs 1979 Cadillac Superior, Kia Proudly And Unconscionably Evicts Adorable Hamsters In Favor Of Skeleton NFTs. They won acclaim from many sources including, among others, selection as a best buy by Consumer Reports, and as car of the year by Motor Trend magazine. As the responsibilities from my day job encroached into my nights and weekends, I felt increasingly guilty that we might never finish our AMC project. There were details to research, places to travel to, hotels to book, people to interview, cars to film, archives to sort through, tapes and film strips to digitize, copyrighted footage to license, music rights to secure, videos to edit, computer animations to generate, contracts to negotiate, and a dozens of other tasks I probably didnt even know about. This always makes me laugh.

Restore, most substantial corporate merger of all time, General Motors Announces $7 Billion Investment in Four EV Battery Factories, The No. It just doesnt feel right because weve come to associate an independent business with a local/small/scrappy business that all-to-often gets driven out of business by walmart/amazon/starbucks. During. Which is why some friends and I decided to bring it to life. Unlike before, I couldnt use the excuse of its for a school project to get people to do things for a discount. Producing a professional-quality documentary that ran two hours or more could cost over $200,000. That had to be pretty unique among car factories? Through the purchase of Jeep from Kaiser Industries, it found success with the growing popularity of SUVs.

From 1954 through 1957 the company did not report a profit. The Rambler models, perhaps more than any other single factor, made American Motors a profitable company. I hope you hit the funding target for the documentary, not only because of the theme but also because you seem like a talented director who can put together a great full-length piece. She still talks about how she loved that car.

Best known for their Javelin, they produced several popular cars that made an impact on the generation. The thought of leaving my job behind was scary. His personal archives include decades worth of corporate documents, car brochures, personal interviews, and over 20,000 historical photos related to AMC. As a digital media producer with over a decade of experience, hes taught me a lot about the technical side of our work. Pick a style below, and copy the text for your bibliography.

In its first year, the Javelin made a substantial impact by finishing third in the Trans-Am series, originally known as the Trans-American Sedan Championship.

I worked with some incredibly talented people, and we won a real Emmy award (not a college one).

With the introduction of its 1956 models in December of 1955, American Motors began to place greater emphasis on its Rambler series.

Rather than a single film, we chose to produce a series of episodes.

2022, PowerNation Studios.

The companys share of the U.S. car market has continued to decline, operations continue to post losses, and production has stabilized at about 49% of capacity. Incorporated: 1970 We officially titled it, The Last Independent Automaker.

Im looking forward to this. Not only were its car sales running 30% behind those of the previous decade, but it was burdened with an aging product line, a shortage of cash to finance model changes, and growing competition in the small car market. Count me in. Having grown up on a farm, I loved having an excuse to drive antique tractors and eat all kinds of tasty things people grew. When combined, the company would cover all segments of the market.

Big things were happening in our careers and personal lives, which ate into the time we previously could devote to our documentary.

It would seem more accurate to describe AMC as the last of the runts.

(313) 827-1000, Public Company Incorporated: July 29, 1916 as Nash Motors CompanyEmployees: 22,500Sales: $3.4 billionMarket Value: $525 millionStock Index: New York. So I did what any smart person who doesnt know what theyre doing should do: I contacted two friends who were smarter than me. amc emblems motors american corporation related cartype 1954 1987 logo1

I couldnt do both my jobs simultaneously, and like a magnet, American Motors was pulling me back.

Most online reference entries and articles do not have page numbers. Unusually heavy gauge sheet metal, too, which probably added some structural integrity.

Like a craft brewery? However, even though Rambler had begun to show greater sales promise, the executives at American Motors were undecided as to whether the company should return to the role of a specialist producer.

The more I learned, the more I learned I didnt know. the division was sold to American Motors Corporation (AMC) in a transaction that gave Kaiser financial interest in AMC. Sales: 3.09 trillion, 225 Brae Boulevard Patrick Foster is an automotive writer whose work I first discovered when I was a freshman in high school. Yet I still couldnt leave things well enough alone. Its a very, very well done short documentary. (June 21, 2022). As a result, American Motors finally became a profitable operation. At that time, Renault was partially owned and operated by the French government, another nail in the coffin. Saab Automob, 1000 Chrysler Drive

We would have to do it ourselves. . Updates?

Im looking forward to seeing this.

Thus, by the end of 1957, American Motors was still producing cars using different basic bodies, but they were all known as Ramblers, including the Rambler, Rambler Ambassador, and Rambler American.

He was kind enough to spend an hour being interviewed about the AMC Pacer, and weve been friends since. Well if the full documentary is as good as that 25 minute school project on a $1,000 budget, we are in for a treat! Thinking about the terabytes of footage I had sitting away on dusty hard drives, I understood his feelings. Finally, I made plans to leave my current job. In fact, the company staged one of the most impressive comebacks in the history of American business, earning more than $25 million before taxes in 1958, $105 million in 1959, and equally large profits in the following years.

Hated dealing with hard core Union guys who wouldnt so much as hand someone a screw driver if it was out of their description. I had just accepted a job as a video editor for the TV show, MotorWeek. | All rights reserved. Later that summer, we traveled to the city of Kenosha, Wisconsin, to what once was the home of AMCs largest manufacturing facilities. Pat knows more about American Motors than any other person on the planet, and that is not an exaggeration. Fast forward to today, one car they built, the Javelin, remains its Hall of Fame vehicle, a potent pony car with three Trans-Am championships to its credit. The total purchasing price will ultimately depend on the amount of royalties paid to Renault for the sale of its AMC Jeep and Premier models. By donating to our crowdfunding. American Motors was very literally the last one standing at the time of its takeover by Chrysler in 1987, since International Harvester and Checker Motors had both shut down early in the 1980s, and, of course, Studebaker didnt make it out of the 60s. I was desperate to reveal their secrets, but hiring a company for digital conversion can cost upwards of $30 a tape, and we didnt have $15,000 to burn.

A year later Renault became the principal stockholder in AMC. In the 60s and 70s during the horsepower wars, AMC was able to create a muscle car to compete with the Mustang, which was incredibly impressive, considering the Mustang was the most successful new car ever introduced to the American public. Retrieved June 21, 2022 from

People who work in automotive media make a living by comparing and criticizing cars; its a requirement of the job. Im very much looking forward to this and wish you more success than AMC managed. The more interviews we did, the more I found my conventional wisdom about AMC challenged. We didnt have a budget, a plan, or even a name, but we knew we were going to make a documentary about AMC. Out of sheer necessity and a lack of money to develop a new engine, AMC debuted their inefficient straight-six for the Pacer. AM was responsible for the development of military vehicles and transit buses, but U.S. policy clearly stated that foreign governments could not have their hand in U.S. government manufacturing. Specials. Yet by 1986 the struggle to avert bankruptcy remained formidable.

In the spring of 2017, Vince and Pat helped line up interviews with nearly a dozen former employees who worked at AMCs Detroit headquarters.

The decade of the 1970s found American Motors once again in the position of fighting for its existence.

Well, what happened?, Official Site of American Motors Corporation, automotive industry: The industry in the United States. The Last Independent Automaker is a six-part series coming to PBS TV stations and online streaming in 2024. Looking forward to seeing more. Love to see this. The previous Hudson bodies were dropped entirely, and the 1955 Hudson models were really Nashes with slight exterior differences.

By striking a favorable agreement with the United Auto Workers, by reducing costs by 25%, and by improving the product development, company executives predicted 1987 would bring a turnaround in American Motors performance. The 108-inch wheelbase was first introduced on Ramblers in 1954.

Another thing I didnt know, it turned out AMCs Kenosha factory had its own closed-circuit TV station from the mid 70s until the mid 80s, which included a small production team who made videos to broadcast internally. The AMC Javelin debuted in 1968 to attract those younger buyers and steal some of the market shares from Ford. Park Ridge, New Jersey 07656

After they partnered with Renault, AMC launched the Eagle, which is considered as one of the first true cross-over SUVs. Incredibly, the documentary was nominated for a College Emmy Award. A former employee kept many of the tapes, and his family donated them to the History Center when he passed away.

Incorporated: 1967 Then, a worldwide pandemic came, and everybody found their schedules and priorities turned upside down. Fortunately, they had an answer.

Why couldnt I do it? Leadership of the company passed to Joseph E. Cappy whose conservative management promised a return to profitability.

"American Motors Corporation We all know how the story of American Motors Corporation ends.

For several months after the merger American Motors continued to produce the 1954 Hudson and Nash models that had been previously introduced. Thank you to everyone who is helping make The Last Independent Automaker possible. So I did what any smart person who doesnt know what theyre doing should do: I contacted two friends who were smarter than me. This is awesome!

He started working on the plan after World War II. 12000 Chrysler Drive shames edward col advisory In 1978 it was announced that the company would link up with Renault in a reciprocal agreement to sell and eventually build cars designed by the French company. While enthusiasts today complain that the AMC-Renault merger was the downfall of the company, for thousands of laid-off Kenosha employees it meant a return to work and job security building new products.

Highland Park, Michigan 48203 Others hated it, complaining about racial prejudice, corporate mistreatment, and lazy coworkers. Independent was a title given to any American car company that wasnt Ford, GM, or Chrysler.

came to be, Id like to take you back to that fateful summer in 2015.

It was also the beginning of the end for AMC as a brand.

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