Initially, the report shows a basic overview of the industry including definitions, classifications, applications, share, trend, forecast analysis, growth, Manufacturers, Industrial end users, Commercial end users, Government bodies and more. Within the strategy analysis, it gives insights from market positioning and marketing channel to potential growth strategies, providing in-depth analysis for brand fresh entrants or exists competitors within the Ad Tech Software industry. This shift in consumer behavior has helped companies advertise their products with the help of such AdTech startups that can endorse them to reach their targeted audience using apt technology. This intense focus on keeping costs down has led to impressive profits. It led the way toward designing native ads specifically for mobile user interfaces rather than simply shrinking website banner ads to fit on mobile screens. 3. Digital Turbine pays out substantial sums in the form of license fees and revenue sharing, so its gross margin is far lower than most adtech companies. The private company was founded by George John, Richard Frankel, and Abhinav Gupta. Who are the distributors, traders and dealers of Ad Tech Software market? The service is valuable because it slashes cost and time of print-to-digital translation and allows publishers to sell ads across both print and mobile platforms in a single transaction, instead of through separate deals for each media. Digital Turbine has powered more than 4 billion app preloads, and it has more than 40 long-term agreements with companies, including Verizon (NYSE:VZ), AT&T (NYSE:T), and Samsung. AdTech startups are responsible for providing software, technology, and services to help companies increase their reach and revenue through efficient advertising. The company was formed in 2020 by the merger of The Rubicon Project and Telaria, the latter of which focused on connected TV and video publishers. What makes PubMatic unique is its approach to infrastructure. For example, one of the best full-stack developer courses from Knowledgehut will help them expand their horizons in advertisement technology. Ways Entrepreneurs Can Stretch Their Capital, 2 Million Professionals Polled On How To Make Virtual Conferences Better Here Are Their Top 10 Hacks, Agriculture: An Uber Moment For Entrepreneurs, Subscribe Now: Forbes Entrepreneurs Newsletter. There are hundreds of companies in the ad tech industry competing for a vast and growing amount of money. Optimizing CTRs and copy are part of the services they provide. Companies like Collective Media use any available platform to help advertise the brand and push their sales.

Its customers can drill down into AdRolls data to see the individual sites on which their ads run. With its latest acquisitions now folded in, the company expects to produce around $1.24 billion of revenue in the current fiscal year. The companys unique idea of wherevertising has set it apart from its other major competitors. For example, last month the company unveiled a new 360-degree ad that uses a mobile devices gyroscope to provide a highly interactive and panoramic ad. The current Chief Executive Officer is Ben Barokas. Downstream interest examination and upstream crude materials and hardware furthermore regulate. Being the biggest independent sell-side player, Magnite is certainly worth a look, especially considering the stock was down nearly 80% from its all-time high as of March 2022. The company incentivizes consumers by offering deals and discounts on popular brands. As the 5G technology rollout continues, these companies look like winners. A comprehensive exploration of the market is framed by thinking about a spread of things, from socioeconomics conditions and business cycles during a specific nation to showcase explicit microeconomic effects. Connected TV is one of the companys biggest long-term opportunities as ad-based streaming services proliferate. Ltd. is a Registered Education Ally (REA) of Scrum Alliance. All Rights Reserved, This is a BETA experience. What will the marketgrowth rateof Ad Tech Software market in 2022? As for the Europe Ad Tech Software landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period. There are two types of AdTech platforms: Demand Side Platform (DSP) and Supply Side Platform (SSP). Since 2015, Randy Wootton has taken the position of Chief Executive Officer of the company. Arrowroot is a growth capital investment firm based in California. Who are thekey manufacturersin Ad Tech Software market space? The market is filled with companies specializing in different aspects of online advertising. When the internet was young, digital advertising wasnt all that complicated.

The DSP niche is also unusual because it is big enough and competitive enough that, despite Googles presence, there is still room for independent competitors.

In 2020, Sourcepoint raised 17 million dollars in funding, led by Arrowroot Capital, to help themselves expand globally, with data ethics and privacy still the primary goal. This metric matters because, after the quality of the algorithms, usability is the next most important differentiator. They use data analysis platforms to help brand advertisements reach the targeted audience for maximum possible improvement in sales. What are sales, revenue, and price analysis by types and applicationsof Ad Tech Software market? The company aids its client businesses through every aspect of advertising, from social media advertising to content creation and web designing. Businesses had to shift their focus on reaching customers online, leading to a substantial increase in AdTech companies and startups. Why do we invest this way? The company promises advertising technology that will help brands advertise on multi-screens, targeting the right audience. While some offer mobile advertising services, others provide podcast advertising. What aresales, revenue, and price analysis by regionsof Ad Tech Software market? The company was later acquired by American digital advertising company RhythmOne plc, also known as Blinkx, in 2018. StartApp was one of the pioneers in this space, and was just named the fastest growing company in New York. Companies like Oomph help them do this. These days, people own many devices, they share some of them, and there isnt any comprehensive registry of which phones and laptops go with which people. Revenue soared 43% in 2021 to $1.2 billion, and net income was nearly $140 million. Several competitors, such as Drawbridge and Bluecava, use a similar approach. venturebeat takahashi fn competition

StartApp has several formidable competitors, such as the mobile ad networks inMobi, Tapjoy, AdMob by Google, and Audience Network by Facebook. Computers and smartphones arent the only devices connecting to the internetand they are all in the advertising tech game. Integrated across the digital advertising industry, DoubleVerify provides insights into advertising performance and metrics that give advertisers peace of mind.

Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period. Global Ad Tech Software Market Report 2022 provides exclusive statistics, data, information, trends and competitive landscape details during this niche sector. Magnite adopts a hybrid approach, mixing servers hosted at data centers around the world with cloud platforms. They can also decide what the ads look like. Digital Turbine is valued at about $4 billion. For The Trade Desks advertising agency and service provider customers, the platform greatly simplifies the process of launching a modern digital advertising campaign. Digital Turbine is well positioned to keep growing quickly, but the market is already pricing in plenty of optimism that the bottom line will improve. CAd Tech Software Production Capacity, Revenue, Price and Gross Margin 7.1.4 Companys Main Business and Markets Served 7.1.5 Companys Recent Developments/Updates 8 Ad Tech Software Manufacturing Cost Analysis 8.1 Ad Tech Software Key Raw Materials Analysis 8.1.1 Key Raw Materials 8.1.2 Key Suppliers of Raw Materials 8.2 Proportion of Manufacturing Cost Structure 8.3 Manufacturing Process Analysis of Ad Tech Software 8.4 Ad Tech Software Industrial Chain Analysis, 9 Marketing Channel, Distributors and Customers 9.1 Marketing Channel 9.2 Ad Tech Software Distributors List 9.3 Ad Tech Software Customers, 10 Market Dynamics 10.1 Ad Tech Software Industry Trends 10.2 Ad Tech Software Market Drivers 10.3 Ad Tech Software Market Challenges 10.4 Ad Tech Software Market Restraints, 11 Production and Supply Forecast 11.1 Global Forecasted Production of Ad Tech Software by Region 11.2 North America Ad Tech Software Production, Revenue Forecast 11.3 Europe Ad Tech Software Production, Revenue Forecast 11.4 China Ad Tech Software Production, Revenue Forecast 11.5 Japan Ad Tech Software Production, Revenue Forecast, 12 Consumption and Demand Forecast 12.1 Global Forecasted Demand Analysis of Ad Tech Software 12.2 North America Forecasted Consumption of Ad Tech Software by Country 12.3 Europe Market Forecasted Consumption of Ad Tech Software by Country 12.4 Asia Pacific Market Forecasted Consumption of Ad Tech Software by Region 12.5 Latin America Forecasted Consumption of Ad Tech Software by Country, 13 Forecast by Type and by Application (2023-2028) 13.1 Global Production, Revenue and Price Forecast by Type 13.1.1 Global Forecasted Production of Ad Tech Software by Type 13.1.2 Global Forecasted Revenue of Ad Tech Software by Type 13.1.3 Global Forecasted Price of Ad Tech Software by Type 13.2 Global Forecasted Consumption of Ad Tech Software by Application 13.2.1 Global Forecasted Production of Ad Tech Software by Application 13.2.2 Global Forecasted Revenue of Ad Tech Software by Application 13.2.3 Global Forecasted Price of Ad Tech Software by Application, 15 Methodology and Data Source 15.1 Methodology/Research Approach 15.1.1 Research Programs/Design 15.1.2 Market Size Estimation 15.1.3 Market Breakdown and Data Triangulation 15.2 Data Source 15.2.1 Secondary Sources 15.2.2 Primary Sources 15.3 Author List 15.4 Disclaimer, Purchase this report (Price USD 4900 for a Single-User License) -, Global Smart Glass Market Research Report 2020, Global Prostate Biopsy Devices Market Research Report 2020, Global Plastic Gears Market Research Report 2020, Global LNG Tank Container Market Research Report 2020, Global Automotive Roof Systems Market Research Report 2020, Global Machine Tool Bearing Market Research Report 2020, Global Intra Oral Scanners For Digital Impression Market Research Report 2020, Global WiFi Test Equipment Market Research Report 2020, Global Table Saws Market Research Report 2020, Global Medical Grade Hydrogel Market Research Report 2020. Unlike PubMatic, Magnite makes use of cloud computing providers to handle some of its processing. Oracle and Nielsen seem to agree. Size is a private advertisement technology company owned by Vector Capital, a capital market company. In 2017, RocketFuel was acquired by Sizmek and was soon retired by the same company. Proficient Market Insights. The last few years have seen a significant rise in the role of digital advertising. The methodology and the expertise of the advertising technology companies set them apart from each other. Such data includes verifiable actions like logins or check-ins, but its less scalable. Podcorn helps brands advertise on podcasts and makes it easy for them to provide sponsorships to the right podcasters to reach their target audience. The companys platform is integrated with major buy-side platforms, including The Trade Desk, providing a vast array of ad inventory to tens of thousands of advertisers. The examination discovered the change in market ideal models regarding local upper hand and along these lines the serious scene of significant players. Tesla Beats Earnings Estimates and Sells Bitcoin -- Is the Stock a Buy? You are therefore advised to consult a KnowledgeHut agent prior to making any travel arrangements for a workshop. This kind of design work is a specialized skill that most of Oomphs clients large enterprises, publishers and ad agencies dont want to develop in-house. Stock Advisor list price is $199 per year.

Digital Turbine (NASDAQ:APPS) is in the business of helping wireless carriers and device manufacturers manage and monetize devices. Product values and regional markets are estimated by market analyst, data analyst and people from related industry, based on companys' revenue and applications market respectively.". Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Kiip has partnered with many famous brands and companies, and their advertising was quite renowned due to their high app engagement. You can enroll yourself for best full stack developer courseto get deeply acquainted with both the stacks. Thats not a huge multiple of sales, but it is a huge multiple of earnings. To gain wide ranging information about the top players in this industry, their product portfolios, and key strategies adopted by the players. The companys parent organization is Audacy, a public company based in Philadelphia, Pennyselvia, founded in 1968. Top Skills To Become a Full Stack Developer, How to Build the Perfect Full Stack Developer Portfolio. COVID-19 / Great lockdown has compress the global economy and with it the manufacturing sector, production, disruption, financial. The communications sector is broadly defined these days, encompassing everything from century-old legacy media companies to internet stocks. The ad-tech startups reward platform has been used in around 5,000 mobile apps, delivering millions of rewards in a day. China Ad Tech Software market size is valued at US$ million in 2021, while the North America and Europe Ad Tech Software are US$ million and US$ million, severally. Volatility profiles based on trailing-three-year calculations of the standard deviation of service investment returns. Kiip has also raised more than 32 million dollars in venture capital, and in 2017, Kiip expanded its mobile rewards platform to Amazons Fire TV. Instead of relying on a cloud computing provider, PubMatic owns and operates its own hardware. There are over 27 billion devices connected to the internet, with more than three billion smartphone users.

The ad tech market as the technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising. 1.1 Product Overview and Scope of Ad Tech Software 1.2 Ad Tech Software Segment by Type 1.2.1 Global Ad Tech Software Market Size Growth Rate Analysis by Type 2022 VS 2028 1.3 Ad Tech Software Segment by Application 1.3.1 Global Ad Tech Software Consumption Comparison by Application: 2022 VS 2028 1.4 Global Market Growth Prospects 1.4.1 Global Ad Tech Software Revenue Estimates and Forecasts (2017-2028) 1.4.2 Global Ad Tech Software Production Capacity Estimates and Forecasts (2017-2028) 1.4.3 Global Ad Tech Software Production Estimates and Forecasts (2017-2028) 1.5 Global Market Size by Region 1.5.1 Global Ad Tech Software Market Size Estimates and Forecasts by Region: 2017 VS 2021 VS 2028 1.5.2 North America Ad Tech Software Estimates and Forecasts (2017-2028) 1.5.3 Europe Ad Tech Software Estimates and Forecasts (2017-2028) 1.5.4 China Ad Tech Software Estimates and Forecasts (2017-2028) 1.5.5 Japan Ad Tech Software Estimates and Forecasts (2017-2028), 2 Market Competition by Manufacturers 2.1 Global Ad Tech Software Production Capacity Market Share by Manufacturers 2.2 Global Ad Tech Software Revenue Market Share by Manufacturers 2.3 Ad Tech Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 2.4 Global Ad Tech Software Average Price by Manufacturers 2.5 Manufacturers Ad Tech Software Production Sites, Area Served, Product Types 2.6 Ad Tech Software Market Competitive Situation and Trends 2.6.1 Ad Tech Software Market Concentration Rate 2.6.2 Global 5 and 10 Largest Ad Tech Software Players Market Share by Revenue 2.6.3 Mergers & Acquisitions, Expansion, 3 Production Capacity by Region 3.1 Global Production Capacity of Ad Tech Software Market Share by Region 3.2 Global Ad Tech Software Revenue Market Share by Region 3.3 Global Ad Tech Software Production Capacity, Revenue, Price and Gross Margin 3.4 North America Ad Tech Software Production 3.4.1 North America Ad Tech Software Production Growth Rate 3.4.2 North America Ad Tech Software Production Capacity, Revenue, Price and Gross Margin 3.5 Europe Ad Tech Software Production 3.5.1 Europe Ad Tech Software Production Growth Rate 3.5.2 Europe Ad Tech Software Production Capacity, Revenue, Price and Gross Margin 3.6 China Ad Tech Software Production 3.6.1 China Ad Tech Software Production Growth Rate 3.6.2 China Ad Tech Software Production Capacity, Revenue, Price and Gross Margin 3.7 Japan Ad Tech Software Production 3.7.1 Japan Ad Tech Software Production Growth Rate 3.7.2 Japan Ad Tech Software Production Capacity, Revenue, Price and Gross Margin, 4 Global Ad Tech Software Consumption by Region 4.1 Global Ad Tech Software Consumption by Region 4.1.1 Global Ad Tech Software Consumption by Region 4.1.2 Global Ad Tech Software Consumption Market Share by Region 4.2 North America 4.2.1 North America Ad Tech Software Consumption by Country 4.2.2 United States 4.2.3 Canada 4.3 Europe 4.3.1 Europe Ad Tech Software Consumption by Country 4.3.2 Germany 4.3.3 France 4.3.4 U.K. 4.3.5 Italy 4.3.6 Russia 4.4 Asia Pacific 4.4.1 Asia Pacific Ad Tech Software Consumption by Region 4.4.2 China 4.4.3 Japan 4.4.4 South Korea 4.4.5 China Taiwan 4.4.6 Southeast Asia 4.4.7 India 4.4.8 Australia 4.5 Latin America 4.5.1 Latin America Ad Tech Software Consumption by Country 4.5.2 Mexico 4.5.3 Brazil, 5 Segment by Type 5.1 Global Ad Tech Software Production Market Share by Type 5.2 Global Ad Tech Software Revenue Market Share by Type 5.3 Global Ad Tech Software Price by Type 6 Segment by Application 6.1 Global Ad Tech Software Production Market Share by Application 6.2 Global Ad Tech Software Revenue Market Share by Application 6.3 Global Ad Tech Software Price by Application, 7 Key Companies Profiled 7.1 Company 7.1.1 Ad Tech Software Corporation Information 7.1.2 Ad Tech Software Product Portfolio 7.1. One should not harbor doubt that the need for cutting-edge advertising tools will continue to be required in the future. As traditional print publishers have increasingly moved towards web and mobile platforms, theyve looked for ways to bring their print ads with them. That is, ads specifically designed to take advantage of the functionality of web pages and, especially, tablets and smartphones. Founded in 2016, Scalarr is an AdTech startup that uses machine learning to help detect mobile ad frauds. An AdTech firm is responsible for helping brands get in touch with their potential customers by giving the brand advertisement space and providing software and technologies to help them broadcast their advertisements. An advertiser could effectively reach their audience with display ads, and devices were limited to PCs. Projected and forecast revenue values are in constant U.S. dollars, unadjusted for inflation. Whoever is buying and selling ads, they need to be able to confidently determine theyre reaching the right consumers. This makes the business more capital-intensive, but it saves PubMatic from massive cloud computing bills that would eat into its profits. TO UNDERSTAND HOW COVID-19 IMPACT IS COVERED IN THIS REPORT - REQUEST SAMPLE, On the thought of the product, this report displays the assembly, revenue, price, Classifications market share and rate of growth of each type, primarily split into, On the thought of the highest users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and rate of growth for each application, including, Get a Sample PDF of report @ While Large Enterprises(1000+ Users) segment is altered to an % CAGR throughout this forecast period. Is It Better To Lease Or Buy A Car In Summer 2022?

Fill the Pre-Order Enquiry form for the report@ Many ad networks compete to serve ads within mobile apps on phones and tablets. Adjusted gross margin was just 28% in the third quarter of fiscal 2022, low enough to be concerning. RocketFuel uses big data and machine learning to help clients find target audiences and make sales. The founder Joe Apprendi was also the Chief Executive Officer from 2006 to 2017. Kiip has received almost 15 million dollars till date from various leading venture capitalists. This technology is one of the most potent tools marketers have for boosting ROI because it helps them go after the consumers most likely to be converted for a sale. Other leaders in retargeting include Criteo (big in Europe and South America), Vizury (huge in Asia), Sociomantic and Retargeter. Growth is expected to slow this year, but the companys ultra-efficient infrastructure should keep profits rising. The founder and Chief Executive Officer of the company is Mr. David Metz. They had finalized the budget of 5 million dollars in 2020, a year before the announcement of completing Series B funding. The companys future looks promising as they finalized series B funding of 25 million dollars in 2022, and hundreds of brands have partnered with them. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. She loves playing the guitar and covers soothing songs. While Oomph doesnt have to worry about Facebook or Google invading its market, it does compete with another kind of giant, Adobe, whose InDesign software can accomplish some of the same things Oomphs technology does. In a world where smartphones are leading, mobile advertising helps companies get maximum reach and connect with their targeted audiences, giving them a much-needed sales push. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028. Pune, June 06, 2022 (GLOBE NEWSWIRE) -- The report forecast global Ad Tech Software market to grow to reach xx Million USD with a CAGR of % during the period of 2021-2026. Follow this author to improve your content experience. These companies range in size from Google, the dominant player, to tiny startups youve never heard of.

As long as advertisers are buying digital ad space from publishers the only constant in this industry there will be opportunities for ad tech companies to present niche solutions. The use of personal computers, smartphones, televisions, and other personal devices has been on the rise in the past few years. Kiip is an AdTech company that offers mobile advertising services, providing customers rewards on behalf of brands for virtual achievements.

Within this niche, AdRoll has set itself apart with flexibility. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Ad Tech Software market. The proportion of the North America is % in 2021, while China and Europe are % and % respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period. Marketers can make advertising decisions and measure the performance of campaigns based on the resulting confidence interval. Invest better with The Motley Fool. But AdRoll retains the dominant position and, with its deep pockets, has been acquiring smaller firms itself. What are some other ad tech companies you know that specialize in niche areas?

Companies like Scalarr will require experts who have completed their education in recognized organizations to help them develop tools that will fight mobile ad fraud. (Many competitors retain control of these elements.). The company was founded in 2006 in Baltimore by Paul Palmieri and Chris Brandenburg.

2.To understand the structure of Ad Tech Software market by identifying its various subsegments. With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Ad Tech Software market to help players in achieving a strong market position. Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Over the past two years, PubMatic has leveraged its infrastructure to knock down the cost of revenue per million ad impressions by about 50%. But the company has remained at the forefront of its niche by continuing to lead innovation in ad design. PubMatics revenue surged 53% in 2021 to $226.9 million, and it produced net income of $56.6 million. Of course, a publisher could go it alone and sell ad space directly. Potential customers' time spent on digital platforms has increased by 10% every month since 2019. 3.Focuses on the key global Ad Tech Software manufacturers, to define, describe and analyze the value, market share, market competition landscape, Porter's five forces analysis, SWOT analysis and development plans in next few years.

Has Apple Finally Matched Supply and Demand? This is a good niche to be in because it allows Tapad to be agnostic about who ultimately wins the battle over market share for ad exchanges and other segments of the larger ad tech market. Advertisers have no shortage of options when it comes to buying ads, but its still a challenge to determine if those ads are paying off. But that process is time-consuming and labor-intensive, and theres no guarantee money isnt being left on the table. As advertisers lose faith in self-reported data, DoubleVerify is ready to deliver the accurate metrics necessary to run successful ad campaigns. June 06, 2022 06:37 ET Collective Media is currently headquartered in New York, New York State. Third-party advertisers pay for each install or action, allowing carriers and OEMs to generate additional revenue. To get a comprehensive overview of the Ad Tech Software Market. Company Information: List of Top Manufacturers/ Key Players In Ad Tech Software Market Insights Report Are: Get a sample copy of the Ad Tech Software market report 2022. Aspiring candidates can take a recognizedweb development online course to help step into the lucrative business of advertisement technology. Advertising is as much art as science, even in the digital age when trillions of ad impressions are served to the worlds internet users on PCs, smartphones, and TVs. Players, stakeholders, and other participants in the global Ad Tech Software market will be able to gain the upper hand as they use the report as a powerful resource.

PubMatic managed a gross margin of 74% in 2021, while Magnites gross margin was just 57%. Why Shares of Pagaya Are Falling After Exploding Higher Yesterday, Jamie Dimon Tells It Like It Is as Earnings Season Kicks Off, The Best Stocks to Invest $50,000 in Right Now, 2 Growth Stocks to Watch Very Closely at the End of July.

PubMatics home-grown cloud platform processed an astounding 92 trillion ad impressions in 2021 for its roughly 1,450 publishers. Annual revenue is reportedly in the range of $300-400 million and the company says it is profitable. Starting a fruitful career can be as simple as taking a course and applying yourself. We see advertisements daily across our phones, laptops, and televisions - and we often notice that the advertisements are somehow tailored to our taste. | Source: The company enables advertisers to reach their audience across channels, and data from one channel can be used to inform decisions about a different channel. The article will introduce some of the top Adtech startups in the United States of America. MediaMath is the leading independent company in the category. 1.To study and analyze the global Ad Tech Software consumption (value) by key regions/countries, product type and application, history data from 2016 to 2020, and forecast to 2026. Using massive computing power and technologies such as artificial intelligence, adtech companies can help advertisers make better use of their ad spending, and they can help publishers better monetize their content. But investors should keep a close eye on the bottom line. However, the company spends little on operating expenses, so it was still able to produce a small profit. Theres no shortage of adtech companies looking to snag a piece of an industry worth hundreds of billions of dollars. Tapad solves one of the crucial puzzles of ad tech: how does a marketer follow an individual from device to device? Revenue forecast, company share, competitive landscape, growth factors and trends. Startups such as those listed above require experts who have completed training in related courses. This report focuses on the Ad Tech Software in Global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. They have licensed Tapads tech for their own platforms, Datalogix and eXelate, respectively. Its harder than you might think. Half the money I spend on advertising is wasted; the trouble is, I dont know which half, the old adage goes. These companies partner with app developers and take responsibility for serving and, sometimes, designing the apps ads.